No platform transaction fee
Your Vilarina plan is a clear monthly subscription. We do not add a Vilarina percentage fee on top of each customer order.
✦ The all-in-one commerce platform
Build your dream store. Grow your business.
Vilarina gives you everything you need to start, run, and grow your online boutique - without Vilarina transaction fees or forcing you onto our payment account.
★★★★★
Trusted by 10,000+ businesses worldwide
VILARINA
Welcome back, Anna
Here is what is happening with your store today.
Total sales
£24,540
+18%
Orders
352
+12%
Visitors
8,842
+24%
Conversion rate
3.2%
+8%
Top products
Linen Shirt
£49.00
134
Ribbed Dress
£79.00
96
Canvas Tote Bag
£35.00
78
Minimal Watch
£129.00
63
View all products
☰LUNA▿
New Collection
Summer Edit
Featured collection
✦Built-in AI SEO assistant
Turn product details into search-ready content in seconds.
Vilarina creates a complete, original SEO proposal for each product while you stay in control. Review and edit every suggestion before anything is published.
- SEO titles, meta descriptions and long product copy
- Keywords, image alt text, FAQs and social sharing content
- Shopping-feed and AI shopping-agent descriptions
- Product and FAQ structured data generated automatically
Personalised Vanity Bag
AI proposal
SEO title
Personalised Bridesmaid Vanity Bag | Embroidered Makeup Bag
Meta description
Create a thoughtful personalised vanity bag embroidered with your chosen name—ideal for bridal parties, birthdays and gifting.
Also generated
Long description · Image alt text · Focus keywords · FAQs · Social sharing · Shopping feeds
Nothing changes until you approve it.
Review → Apply → Save
Start an online store for free
Vilarina is the all-in-one platform to build, run, and grow your online boutique.
14 day free trial - no card details required to get started.
You agree to receive Vilarina marketing emails.
Your sales stay yours
No Vilarina transaction fees. Your own Stripe account.
We do not take a percentage of customer orders and we do not force shop owners to use a Vilarina payment processing account. Each shop connects its own Stripe account, so the shop owner controls their customer payments, Stripe balance, payouts and account settings.
Payments go through your Stripe
Use the Stripe account you own and manage. Vilarina provides the shop and checkout connection; your Stripe account remains under your control.
Simple pricing that grows with your shop.
Choose a tier by catalogue size and the tools you need. Stripe subscription Price IDs can be managed by Vilarina administrators for each product-count band.
Standard
£19
per month
£228 billed yearly · or £25 monthly
Up to 50 products
- 50 AI SEO generations each month
- Hosted storefront
- Standard and variant products
- Stripe checkout
- Delivery options
- Customer accounts
Advanced
£39
per month
£468 billed yearly · or £45 monthly
Up to 250 products
- 250 AI SEO generations each month
- Everything in Standard
- Multi-buy discounts
- Product documents
- Stock reorder reports
- Fulfilment partner settings
Professional
£99
per month
£1,188 billed yearly · or £119 monthly
Up to 1,000 products
- 1,000 AI SEO generations each month
- Everything in Advanced
- Priority support
- Advanced configuration
- Premium integrations
- Managed setup options
Need more AI usage? Add 100 AI SEO generations for £5.00 at any time. Top-up credits do not expire.
Custom domain setup, managed onboarding, large catalogues and premium fulfilment integrations can be quoted as additional services.
Beautiful Storefronts
Choose from stunning themes and customise your store without code.
Product & Inventory
Easily manage products, collections, variants, and inventory.
Secure Payments
Connect your own Stripe account and keep control of customer payments and payouts.
Grow Your Brand
Use marketing tools, discounts, analytics, and more to boost your sales.
Ecommerce guides and solutions
Explore practical advice for choosing an ecommerce platform and selling specialist products online.
Shopify alternative for UK merchants
A focused UK Shopify alternative for independent shops.
Compare Vilarina with Shopify for a UK small business. Keep your own Stripe account, pay no Vilarina transaction fee, and get practical UK-focused ecommerce tools.
Read the guide → Ecommerce for independent businessesAn ecommerce platform built around small-business reality.
Run your small business online with a hosted shop, Stripe checkout, inventory, delivery, customer accounts and approachable UK support from Vilarina.
Read the guide → Personalised product ecommerceSell personalised products without messy order notes.
Sell personalised gifts, embroidery and made-to-order products with text, file upload, character limits, per-character pricing and order-ready customer choices.
Read the guide → UK ecommerce platformRun your online shop on a platform built in the UK.
A UK-focused hosted ecommerce platform with GBP pricing, VAT-aware operations, Stripe payments, delivery options and support for independent retailers.
Read the guide → No Vilarina transaction feesKeep your sales revenue working for your business.
Vilarina takes no percentage of customer orders. Connect your own Stripe account, keep control of payouts, and pay a clear ecommerce subscription.
Read the guide → Ecommerce for gift retailersTurn a distinctive gift range into an organised online shop.
Sell gifts online with variants, personalisation, gift messages, seasonal collections, stock control, delivery options and AI-assisted product SEO.
Read the guide → Ecommerce for embroidery businessesCollect embroidery details clearly before production starts.
Sell custom embroidery online with text fields, character pricing, artwork uploads, garment variants, production details and fulfilment workflows.
Read the guide → AI-assisted ecommerceUse AI to improve product content—not to take control away.
Use AI to draft editable product SEO titles, descriptions, keywords, image alt text and shopping-agent content inside your ecommerce workflow.
Read the guide →Trusted by ambitious brands
kindred
LUXE
WANDER
CALM
HUE
VESTA